So they’ve sat on their ass and allowed the Internet age to pass them by. Now the dinosaurs of the information age are getting their own stimulus package.
DULUTH, Minn. (AP) — Two Minnesota newspapers will receive a share of state grants normally given to retrain workers in manufacturing and other industries in transition.
The Duluth News Tribune and the St. Paul Pioneer Press will work with the University of Minnesota’s School of Journalism and Mass Communication to help staff adapt to an increasingly Internet-based industry.
Minnesota Job Skills Partnership is awarding $238,000 in state funds, while the newspapers and the university will contribute about $469,000 combined, mostly by devoting staff time to training.
Paul Moe, the state program’s director, said newspapers around the country are looking closely at the project as a potential model.
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Oh, and here’s the interesting part of the story.
Hansen said training will be tailored to the skills of the newsroom and advertising sales staffs at the newspapers. She said a primary goal for both departments will be getting them away from print-based thinking.
Some journalists “don’t know how to start thinking about stories without thinking about what’s going to be in the print newspaper,” she said.
What does that mean? “Print-based thinking?” I find it laughable that they think journalists have anything to do with on-line content delivery. The problem lies within the newspapers management and their inability until now, to embrace the Internet.
Newspaper publishers by and large have yet to figure out the best practices in generating traffic and revenues. They are the ones stuck in print-based thinking, not the journalists. Unlike the blogs, newspaper web sites are pretty trashy, loaded with annoying advertisements and don’t do much in the way of sustaining audience participation.
When’s the last time you saw a user-friendly change” to the Journal Gazette or News Sentinel’s web site?