From the Black Napkin blog.

NYC cocktail update – Apotheke (September 14, 2008)

UPDATE: I got a much clearer picture of Apotheke’s reservation policy, so I’ve spelled it out in more detail below.

I’m writing with an update on the newest haute-cocktail scene in Chinatown named Apotheke. As I’m sure many of you have already heard by now, it’s opening in a former opium den in an obscure, difficult to reach location in a quiet corner of Chinatown.

It officially opened a couple weeks ago, but not to the general public. It was the scene of some Fashion Week parties and various other private events, but as of this past Friday the 12th, Apotheke is officially open to regular joes like you and me. For the average mixology-seeking cocktail enthusiast, though, Apotheke is shaping up to be quite a different scene than PDT, Death and Company, and others.

Here’s the official reservation policy, procedure, and information:

It costs $1,000 to make a table reservation, and that $1,000 is the minimum table spend, not the upfront cost

The $1,000 can be spent any way the group would like, whether it’s on cocktails or bottle service

Cocktails start at $15 and go much higher depending on ingredients and size

Tables can fit between 5 and 10 people, but the majority fit 5

I did the math for you, dear readers: for an average table, each person would have to buy on average 10 cocktails to reach the $1,000 minimum

You do not need a reservation to go, but there’s definitely going to be a long wait

To make reservations, call 212-406-0400 between 12pm and 6pm Monday through Saturday
Apotheke is open from 6:30pm through 2am Monday through Saturday

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