Comments on: Now a newspaper bailout? Come on.. http://www.angrywhiteboy.org/index.php/2009/01/01/now-a-newspaper-bailout-come-on/ Mon, 13 Feb 2012 15:49:31 +0000 hourly 1 http://wordpress.org/?v=3.3 By: timraiders http://www.angrywhiteboy.org/index.php/2009/01/01/now-a-newspaper-bailout-come-on/comment-page-1/#comment-82446 timraiders Fri, 02 Jan 2009 17:10:38 +0000 http://www.fortwaynenews.com/index.php/2009/01/01/now-a-newspaper-bailout-come-on/#comment-82446 I'm sure Mr. Nicastro can count on Mark Souder's vote right after he votes yes for the RV bailout. I’m sure Mr. Nicastro can count on Mark Souder’s vote right after he votes yes for the RV bailout.

]]> By: Lucy http://www.angrywhiteboy.org/index.php/2009/01/01/now-a-newspaper-bailout-come-on/comment-page-1/#comment-82444 Lucy Fri, 02 Jan 2009 16:12:32 +0000 http://www.fortwaynenews.com/index.php/2009/01/01/now-a-newspaper-bailout-come-on/#comment-82444 Back to my days of radio, we were able to compete with and take newspaper advertising dollars the easiest of any other media. We were able to show potential clients that they truly were wasting a lot of their advertising dollars with newspapers. My favorite trick was to reduce a copy of their ad by 50% and ask them if that was indeed their ad in the paper and they would always readily agree that it was and were dumbfounded when I could quickly show them how that copy being reduced could shave a minimum of 30% off of their advertising budget. Amazing. Then I would follow up with the fact it was the older generation who were very stuck in their ways who were still indeed subscribing to the newspaper, the younger people being much more busy and barely having time to sit and read a paper, were gleaning most of their news from the internet and tv... How often do you, as a non-subscriber to the Journal Gazette or News Sentinel get calls offering free newspaper delivery for a week, two weeks or even a month in a desperate attempt to hook you in to subscribing? I think I have finally gotten off that call list, personally, but I used to get them quite frequently. And then guess what? All the free papers they were delivering, they were counting as actual subscribers and jacking up the number of subscribers in hopes to lure in the advertising dollars. The local newspapers have been experiencing a slow and painful death for the last several years. I do feel bad for them, but the times, they are a changing. Our local newspaper has gone electronic and charges the same per month to subscribe to the full fledged electronic edition as to have the old paper copy delivered to your home. They feature daily teasers you can see for free, but for the whole ball of wax, you pay. Perhaps a good idea. Back to my days of radio, we were able to compete with and take newspaper advertising dollars the easiest of any other media. We were able to show potential clients that they truly were wasting a lot of their advertising dollars with newspapers. My favorite trick was to reduce a copy of their ad by 50% and ask them if that was indeed their ad in the paper and they would always readily agree that it was and were dumbfounded when I could quickly show them how that copy being reduced could shave a minimum of 30% off of their advertising budget. Amazing.

Then I would follow up with the fact it was the older generation who were very stuck in their ways who were still indeed subscribing to the newspaper, the younger people being much more busy and barely having time to sit and read a paper, were gleaning most of their news from the internet and tv…

How often do you, as a non-subscriber to the Journal Gazette or News Sentinel get calls offering free newspaper delivery for a week, two weeks or even a month in a desperate attempt to hook you in to subscribing? I think I have finally gotten off that call list, personally, but I used to get them quite frequently. And then guess what? All the free papers they were delivering, they were counting as actual subscribers and jacking up the number of subscribers in hopes to lure in the advertising dollars.

The local newspapers have been experiencing a slow and painful death for the last several years. I do feel bad for them, but the times, they are a changing. Our local newspaper has gone electronic and charges the same per month to subscribe to the full fledged electronic edition as to have the old paper copy delivered to your home. They feature daily teasers you can see for free, but for the whole ball of wax, you pay. Perhaps a good idea.

]]> By: Robert Enders http://www.angrywhiteboy.org/index.php/2009/01/01/now-a-newspaper-bailout-come-on/comment-page-1/#comment-82440 Robert Enders Fri, 02 Jan 2009 05:12:52 +0000 http://www.fortwaynenews.com/index.php/2009/01/01/now-a-newspaper-bailout-come-on/#comment-82440 In America, we know that TV networks and newspapers owned by foreign governments can be less than reliable and anything they say must be taken with a grain of salt. State-sponsored media should be taken with the same grain of salt as state-owned media. Possible headline idea for the Herald a year from now: OUR GLORIOUS GOVERNOR REVEALS HIS PLAN TO HELP THE STRUGGLING PROLETARIAT! In America, we know that TV networks and newspapers owned by foreign governments can be less than reliable and anything they say must be taken with a grain of salt. State-sponsored media should be taken with the same grain of salt as state-owned media.

Possible headline idea for the Herald a year from now: OUR GLORIOUS GOVERNOR REVEALS HIS PLAN TO HELP THE STRUGGLING PROLETARIAT!

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