His ratings were in the tank.
WOWO’s ratings during the Pat White show in the coveted “Adults age 25-54) have dropped 31% in the last two years, (fall 2007 through fall 2009). Charly Butcher’s show is also tanking in the same demo, having lost 18% share in the same period. Rush Limbaugh is holding steady, and Glenn Beck’s number are very impressive. Click the image below to enlarge.
During Pat White’s 3pm – 6pm time slot, WOWO was 6th. WBTU, WBYR, WXKE, WQHK & WMEE all beat him.
I was told by several people that the removal of Pat White had been in the works for at least two weeks. I’m also told that his remarks regarding “Blacks” on Thursday caused station management to yank him off the air early.
If I were Charly, I’d be putting a little polish on the resume.